INVESTOR DECK 2026
Premium Protein-ForwardFast-Casual Dining
A disciplined approach to capturing the $50B+ fast-casual market with protein-forward comfort food that balances taste, nutrition, and operational efficiency.
71%
of Americans seeking more protein
$1.5M+
stabilized annual revenue target
0%
Protein Demand Growth
0-32%
Target EBITDA
0-5 mo
Time to Open
$0k
Startup Cost
The Concept
A premium fast-casual restaurant delivering protein-forward comfort food that balances taste, nutrition, and convenience. Positioned between traditional comfort dining and typical "healthy bowls."
"Protein-forward comfort meals, fast, consistent, and satisfying."
Proven Model Success
Leading healthy fast-casual concepts in this space are achieving 25%+ EBITDA margins with $1.25M+ annual revenue per unit. Their fryer-free, assembly-first kitchens and drive-thru focused models are setting new benchmarks for operational efficiency.
Built for Repeat Visits
Everyday food, not a diet trend
Counter Service Model
Dine-in, takeout, and delivery
Owner-Operator Focus
Hands-on execution credibility
Not a Niche Concept
Mainstream appeal, premium positioning
The Consumer Problem
Consumers want food that:
- Tastes good
- Keeps them full
- Doesn't feel heavy or unhealthy
THE FRICTION
"Healthy" food
Sacrifices flavor
Comfort food
Sacrifices nutrition
Market Demand
Protein is the #1 Nutrient Priority
According to the 2025 IFIC Food & Health Survey, protein consumption continues its steady climb, driven by satiety, energy, and muscle health benefits.
AMERICANS SEEKING MORE PROTEIN (%)
Source: IFIC Food & Health Survey 2020-2025
Americans Seeking Protein
71%
Up from 59% in 2022
Increased Intake (2024)
1 in 3
Over past year
Primary Driver
Satiety
Feeling full longer
Market Trend
Sustained
Not a passing fad
Operational Efficiency
Assembly-First Kitchen Model
Our operational model eliminates traditional kitchen complexity through batch-prepped proteins, hot/cold holding systems, and an identical build sequence for all menu items. This proven approach has enabled similar concepts to achieve industry-leading EBITDA margins.
KITCHEN FLOW
12-15
Total SKUs
35-73g
Protein per entrée
450-750
Calories per entrée
Zero
Grills or fryers
Menu Architecture
Protein Bowls
Customizable bowls with premium proteins, grains, and fresh vegetables.
Comfort Plates
Hearty, satisfying plates that deliver comfort without compromise.
Wraps & Salads
Portable options for on-the-go customers seeking protein-packed meals.
Location Strategy
Telegraph Road / Bloomfield Hills
Metro Detroit's affluent corridor with strong lunch and early dinner demand from office, medical, and retail traffic.
High Traffic Corridor
50,000+ AADT on Telegraph Road (US-24)
Dense Commercial Mix
Office, medical, and retail presence
Affluent Demographics
Median household income: $200,000+
REAL ESTATE STRATEGY
Target Occupancy
$4-6k/mo
Rent-to-Revenue
4-6%
Second-generation restaurant space preferred for accelerated timeline and reduced CAPEX.
Unit Economics
Startup Cost
$280-420k
Second-gen + selective DIY
Year 1 Revenue
$1.0-1.3M
Conservative projection
Stabilized Revenue
$1.3-1.8M
Year 2+ target
Revenue Ramp Projection
MONTHLY REVENUE ($K)
Projection based on comparable healthy fast-casual openings achieving 25%+ EBITDA in similar markets.
Margin Structure (Owner-Operator)
COST BREAKDOWN (%)
BREAK-EVEN INSIGHT
~$55-65k/month revenue
Use of Funds
CAPITAL ALLOCATION
Timeline to Open
4-5 Months
Target opening timeline
Site Selection
LOI negotiation
Permits + Build-out
Second-gen advantage
Hiring + Training
Simplified menu
Soft → Grand Open
Launch sequence
Risks & Mitigations
BUILD-OUT RISK
Second-Gen Space
Targeting existing restaurant spaces reduces build-out time and cost by 40-60%.
LABOR RISK
Simple Menu + Assembly
Identical build sequence reduces training time and minimizes skill requirements.
CAPITAL RISK
Conservative Underwriting
Family LOC as contingency buffer. SBA loan path after credit recovery.
Get In Touch
Ready to Discuss?
We're seeking strategic partners who share our vision for disciplined, profitable growth in the fast-casual space. Fill out the form and we'll be in touch within 24-48 hours.